The way seemed so clear, so bright, so promising.
Now, not so much.
Cover Reveals. Blog Tours. Facebook Parties with swag.
One question authors are not asking:
WHAT'S IN IT FOR THE READER?
Not very much. The content is largely author- or book-centric,
Even reviews are a bit tainted by the fact that they’re included in a promotional tour.
And if you are doing a blog tour, the cover reveal is a bit needless since each stop has the cover bright and center.
How many unread books have you got slumbering unread in your eReader?
Reader fatigue can happen even if people are really into your event.
Why is that?
1.) Blog tours are rarely blog-reader-centric.
They’re not designed around content that readers seek out, they’re designed around supposedly “fun” content meant to promote the book in question.
2.) Blog tours/extended events last way too long/have too much content all in a row.
People get fatigued and may even feel spammed.
3.) Promotional events break what usually works with bloggers and audiences.
We bloggers act as a bridge between our visitors and books.
In the past, I have recommended books like
THE DOG WHO COULD FLY,
TRAVELS by Michael Crichton,
and THE WALKING DRUM by Louis L'amour.
I received no money from that -
just the good feeling that comes with pointing out a gem to my friends.
With blog tours, agreeing to help promote an Indie book puts that trust relationship in somewhat shady territory.
4.) The participating bloggers don’t even get the traffic bump, really, especially if they’re at the end of the week.
It's like being on the floor of the Stock Exchange --
too many throats are screaming and no one is paying attention.
A.) Doesn't your heart drop a little when you see "Cover Reveal" Or "Blog Tour" on the title of a new post for one of your favorite blogs?
If that's so for you, then why expect it to be any different for others out there in the blog-verse?
B.) Haven't you noticed many blogs out there to be less personal with the Voice less audible in the posts?
How much heart can be put into a tweet?
Has Facebook become a bit of a Prose Selfie for too many?
WHAT IS THE ALTERNATIVE TO COVER REVEALS AND BLOG TOURS?
I really don't know.
But have you ever watched your pet lick its empty food dish?
Nothing is going to grow back. Yet, it still persists.
Are we like that little dog? Going to the well even though it has long since gone dry.
What do you think are alternatives?