NO ONE READS BLOGS ANYMORE

I worked 24 of the weekend's 48 hours, 

so I slept most of Monday!  

My schedule has been like that lately

and that is why

I am so seldom on the internet.

Sorry.

"In rushing like bulls in china shops,

 we break our own lives."

 - Mark Twain

Of course you balk at my post title,

since you are reading my blog, right?

But reading is on the decline.  

One in four (27%) of us have not read a book in the last year.

Nissa Annakindt has written a wonderful post on "The Mistakes Author-blogs Make"

https://myantimatterlife.wordpress.com/2017/08/21/the-mistake-authorbloggers-make/

If we as authors write posts primarily to other authors, 

we are in essence singing to the choir.

It is like kissing your sister, convenient but leads nowhere ... 

unless your sister was Angelina Jolie ...

but that is another disturbing story.  Brrr.

John Locke, snake oil salesman 

and book review buyer that he was

actually had a good idea:

We must write to intrigue and entice potential READERS of what we write.

HOOK 

Google Searchers with an intriguing title

 But you must follow the title with a post 

that amuses, entertains, and persuades the reader that your prose is worth gambling 99 cents on.

 On the internet, you can walk away with a click if someone fails to interest you. 

This happens all the time.

TAKE A STAND

Say your piece and stand by it.  

Wafflers are like warm tap water.  

Be hot.  Be cold.  

But write words of steel not water vapor.

You think most Indie Authors are Brand Whores?  

Say it.  Stand by it. 

Endure the storm and stand tall.  

That is what great spirits do.

ACT "AS IF"

In the documentary, "Conan Can't Stop," 

Conan explains how he gets through situations that are hard. 

He says he acts "as if."  

As if he belongs there. 

As if he knows what he's doing.  

As if everything is going to be a success -- 

no matter what he does, no matter what anyone says, no matter how hard it gets.

Write your blog, live the author life that way ...

Write As If people are reading 

and by golly you are going to entertain the socks off them.

Hey, it might even work!