In only a little over a month, Heather McCorkle's latest novel is unleashed upon the cyber-world.
Twice Turned, her next novel in her paranormal series
about modern day Viking werewolves, is coiled ready to pounce upon her many fans.
I think Heather's cover is original and imaginative,
linking a bare chest to the werewolf the protagonist becomes
and not to the embrace of a clothing-challenged maiden.
Let's talk about those covers and the bad rap they get based on the stereotype.
As Iago said in Othello,
"Reputation is an idle and most false imposition,
oft got without merit and lost without deserving."
So Remember:
It's a romance cover, and with that comes a certain level of expectation.
Romances in general are female fantasy.
Of course, women would want to fantasize about Ryan Gosling not Pee Wee Herman!
50 million Elvis fans revitalized the music scene,
and those who pick up romances help create a billion-dollar book industry!
It used to be you wanted to have a cover that would snare the reader from the store shelf.
But store shelves are shrinking, and the books on them change faster than Taylor Swift's boyfriends!
So you want covers that jump off the screen, covers that are eye-catching,
and capture the attention of people who are browsing with the swipe of a finger.
Look at how Gal Gadot recently got the attention of her male fans with her Instagram photo
to promote WW 84 just now in production.
It certainly got mine. :-)
SO WHAT DO YOU THINK OF
HEATHER McCORKLE'S LATEST COVER?
DOES IT TWEAK YOUR INTEREST?
It certainly got my attention! They picked the perfect Wonder Woman.
ReplyDeleteDidn't they though! :-)
DeleteThank you so much for this great post, Roland! Funny~not so funny~the one thing I asked of my publisher was that they did NOT put a shirtless man on the cover. But, as you so perfectly put it, it sells, and it is what is expected in the genre. Also, I was so thrilled they put an African/American/Icelander on the cover that I was just happy to have won that battle. :)
ReplyDeleteWith publishers you take what victories you can, right? I will continue to promote your new book whenever you send me new material.
DeleteGlad you liked my post! :-)
Great article..I am looking so forward to your blogcomment and
ReplyDeleteI love your page on your post.. That is so pretty..
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