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Saturday, June 9, 2018

WHY YOUR BOOK ISN'T SELLING


VISBILITY
of course

But outside you dating Kanye West and me dating Taylor Swift that kind of visibility isn't going to happen.


Besides some prices for success are too high to pay!



PRICE you might say

And you would be both right and wrong.  Life is like that, isn't it?

It's not how low you price your book, but how you phrase that pricing.  

Let's be realistic.  

We are all basically unknown commodities.

Why should a reader pay your price to read your book?  

Because YOU make them believe they will get their money's worth.

99.99% of your target audience has never heard of you. 

They have no idea what to expect. 

Why should they? 

They don’t understand what value you provide.


TIMES HAVE CHANGED

Even this year the tide of events and inventions is altering the world we know.

The world of reading is not the same one you grew up in.  


THERE IS SO MUCH BECKONING TO THE POTENTIAL READER TO DO 
BESIDES READ

We're providing entertainment.  

And there are a lot of sure-fire SOURCES of entertainment out there from FACEBOOK to NETFLIX.

Why should someone turn from them to a book from a minor author like you?

SEX

But aren't all those bare-chested covers beginning to blur on the bookshelves?

Of course I am not adverse to romance and allure in my own novels


But I insist on putting heart, humor, and supernatural allure to them as well.


Nobody NEEDS fiction. 

It doesn’t solve any of life’s problems – other than an escape from boredom.

 You have to communicate the value of your brand and make it clear what you’re delivering, 

how you’ll deliver it, and to whom. 

Who is your target audience? 

What will people “get” from reading your book? 

If this isn’t clear, readers won’t understand your product so they will not buy it ... not even at 99 cents.


PROCRASTINATORS

We have all been one a time or two or three in our lives.  

Persistence is the key. 

The squeaking wheel cliche
survives for a reason.

Remember your Sunday school lesson on Jesus'
parable 

about the widow who persisted in complaining under the judge's window?

Find different ways to shout out your book in as many mediums as you can and go for it.

Make your appeal as alluring as you can.



THE LAST FAE 
in paperback is now selling for $6.50 
(pretty good price for a paperback, right?)



 THE NOT-SO-INNOCENTS AT LARGE 
in paperback goes now for $8.50
(The lowest that Createspace 
will allow me to sell it.)

 https://www.amazon.com/dp/B01M6AK3HE
With color pictures yet!

Only 99 cents on Kindle
$10.99 in paperback
(The color makes the lowest
price higher)

NOW, WHY DO YOU THINK READERS ARE NOT BUYING YOUR BOOKS?

LET'S GET A CONVERSATION GOING!

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