NOIR-vember: AMAZON A+ CONTENT

 

This extra content appears under the section ‘From the publisher’ 

and usually comprises a selection of images or tables giving the reasons why a customer should add your book to their basket.

The main aim of Amazon A+ is to increase a customer's understanding of the book which hopefully then leads to a higher conversion rate 

(the number of times a customer goes on to buy the book after browsing the content).

Evidence shows that media-rich content, with eye-catching graphics to keep the browser’s attention, 

gets more impressions than text-only content online so, 

if you want customers to spend more time on your Amazon product page engaging with your book, spending the time to enhance the listing is worth the effort.

Go to my book page: 

https://www.amazon.com/dp/B0CNR5T9DW

To see how your new book can be used to guide new readers to some of your old books.

A nice tutorial to show you how it can be done using Canva:

Amazon does have some guidelines to what you can and cannot include, 

so you’ll need to stay away from any pricing information. 

This includes special promotional pricing or delivery pricing.