HOW DO YOU GET READERS FOR YOUR BOOK?

Without readers, your book or eBook will fail.

A book without a reader is like a bow without an arrow.

SO ...

I. How do you get readers?

John Locke and others say you need to decide which audience to target BEFORE you write your book.

And that makes cold-blooded sense ... still, I write for me. I bet you do, too.

So you know who your audience is: folks who like to read what you read.

O.K. Next question:

II. Where do you and they hang out?

Being on forums all day is not something most people can ... or should do.

I know I spend a lot of time on Google:

III. GOOGLE AdWORDS:

In the Google’s Adwords Keyword Tool, put in some relevant words, which might be ‘Kindle thriller, ‘Ebooks,’ ‘cheap fiction,’ etc.

The word ‘ebook’ for example may have a higher search volume than ‘Kindle book’ or ‘digital book.’

In your Adwords campaign, prefer the keywords with the highest volume. This list of keywords will come in useful not only for your Adword itself, but for getting your ad to display when it should.

Once you have created your Adword campaign, you will need to type in the list of keywords suggested by the Keyword Tool.

This list of keywords will trigger your ad to appear if someone uses those keywords in the Google search bar.

Once you have gone through all the steps, you will need to wait for your Adword campaign to be approved which could take a few days or weeks.

If you are aiming for a Christmas market, create your campaign well in advance. You can pause your campaign if it gets approved early,

and then activate it when required.

IV. COST OF GOOGLE ADWORDS:

AdWords gives you control over your advertising costs. There's no minimum spending requirement.

You get to set the maximum amount you're willing to spend each day and choose how you'll spend your money.

A few other factors, such as ad quality, determine the exact cost of a click on your ad.

But if you've set a maximum CPC bid of $1 for your ads, then the most you'll pay when a customer clicks your ad is $1.

And if your competition bids only $0.50 for the same ad position, you'll only need to pay $0.51 to show your ad, assuming your ads are similar in all other aspects.

IT IS A MATTER OF HOW MUCH, IF ANYTHING, YOU CAN AFFORD TO SPEND IN MARKETING YOUR BOOK.

V. YOU'RE LOW ON FUNDS ... so WHAT IS FREE?

YOUR TITLE!

You want a title that grabs the readers' attention, that makes them want to pick up the free sample chapters of your eBook to see what this riveting title means.

A title that gets your book picked up when someone Google searches a keyword.

THE HUNGER GAMES or END OF DAYS (alright, I'm doing a little dreaming here!)

VI. BIRDS OF A FEATHER

1. Web sites on the same (or a similar) subject as your ebook that may want to place a link, write a review, or post an excerpt from your ebook (with a link).

2. Book review sites and thematically appropriate ezines. Offer them free electronic review copies. Every review on a book review site equals a new link, and even ezines often will post reviews on their sites.

3. Web sites where you can post info on YOU and your ebook yourself. You have a book on school bullying?

Go to www.familyeducation.com and say you have a list of five approaches for children to make bullying a thing of the past.

I hope this has helped in some small way, Roland