So you can read my books

Sunday, May 5, 2013

THE NEXT BIG TREND IN READING but don't blink or it may be gone!

{Audio Book cover courtesy of Leonora Roy}
Driven by iPod, MP3 and smartphone users, a new market for audio books has been created.

Audible, the leading provider of audio book downloads, says the majority of its customers –

who number close to 900,000 worldwide – have never before bought a traditional audio book on tape or CD.
While e-books still account for less than 1 per cent of print sales,

digital downloads more than doubled to 6 per cent of the $800m audio book market.

Audible says its own sales have grown by more than 80 per cent since then. . . .

The economics of downloadable books make more sense.

Although recording costs remain, sales can be profitable on much smaller numbers,

and the problem of returns is eliminated.

Digital audio books never go “out of stock”,

meaning publishers and distributors can take advantage of the “long tail” effect,

in which low levels of demand sustain profits over a long period of time.

Why should readers choose an audio book?

First is the fact that an engaging audio book is the very best workout companion.

I don’t think nearly as much about my straining muscles or the fact that I am out of breath while listening to a book such as Christopher Moore's LAMB. 

In fact, I often have to completely ignore my protesting body’s grumbles as I break out in bursts of laughter.

Audio books also make great driving companions

and sitting in traffic is not nearly as tedious when I am savoring Harry Dresden

finding he is not nearly as clever as he thought and furiously trying to pry himself from a magical death-trap.

In fact, James Marsters has BECOME the voice of Harry Dresden for me. 

Narrators can literally make or break an audio book.  So if you are considering making an audio book, choose your narrator very, very carefully.

For some audio fans, eyestrain is the primary reason for listening to, rather than reading, and I must admit that sometimes my eyes just need a break.

So this is the NEW WAVE OF PUBLISHING ...

60% of Audiobooks Sold Are Now Digital

“According to the Audio Publishers Association, audiobooks are now a billion dollar part of the publishing industry.

Taking results from two studies of the audiobook industry,

the association noted that 3.8 million more audiobooks were sold in 2011 compared to the year before–generating a 2.6 percent rise in revenues.

Here’s more from the report:
The total number of titles published in the audio format has doubled over the past seven years and publishers continue to increase their output to ensure that the most popular trade books are available in audio at the time the print book is released.



The Indie Authors who benefited most from Kindle Direct Publishing were

those who entered the market early on.

The Audio Book Market's Window of Opportunity is there for you to enter

with websites like and 

Don't wait until it is closing.


  1. wow, i had no idea it was such a huge business. and i haven't even looked at audible. lots of my friends have...your books may be my first!

    i replied to your comment, but...did you injure yourself? did i miss something somewhere?

    i hope you get some sleep and take care of yourself.

  2. No, I haven't hurt myself ... except for having worked 7 days straight and the working solo this weekend! I need to heal from exhaustion!! :-)

    I do believe audio books may be the next wave to ride as Indie Authors -- but I have been wrong before! Have a great new week, Roland.

  3. I have never bought an audio book and I had no idea the industry was so big. Now that I am considering publishing, I think I will take into account maybe doing this

  4. J Keith:
    Please do. Enter this new wave while it is still easier to stand out from the crowd! :-)

  5. I have never ever ever ever listened to a whole book!! It is SO on my To Do List of Bucket Things before I retire - seriously! I really must start getting into audio books!!!

    Take care

  6. Kitty:
    It has helped me continue to read when free time has gotten more and more rare. I thought it artificial and awkward but liked DUMA KEY so much that I thought it might be fun to listen to it as I drove.

    The experience hooked me. Dean Koonz's ODD THOMAS and CHRISTOPHER SNOW (FEAR NOTHING & SEIZE THE NIGHT) books are especially good.

    BEAUTIFUL CREATURES (TO KILL A MOCKINGBIRD meets TWILIGHT)has eerie music, sound effects, and an excellent narrator who pulls you into the story.

    Listening to an audio book is something not to put off, for there are so many great books to listen to. :-)

  7. I didn't realize they were still so popular. I still have a few books on CD. And cassette! I don't think we even own a cassette player anymore...

  8. Audible downloads to your iPhone, iPod, iPad, or Kindle Fire so that you are freed from the "hardware" of CD or Casette. How cool is that?