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Thursday, July 11, 2013

HOW TO GET YOUR eBOOK NOTICED

{The fae clone, Hope, courtesy of the genius of Leonora Roy}

ONLY 99 CENTS!



You can write the most beautiful novel ever crafted ...
     but it will die if you cannot draw internet attention to it.

Most self-published books sell fewer than 100 or 150 copies.

GETTING YOUR eBOOK NOTICED IS THE HARDEST THING ABOUT SELLING YOUR BOOK.

I. HOW DO YOU GET THAT ATTENTION?

1.) Book cover

You can choose a proper image for the book cover that will draw attention to your eBook.
     a.) You need to choose the proper thumbnail with a theme that reflects the contents of your
           eBook.

     b.) Many readers will be drawn to the book cover long before
          reading the description and the reviews.

     c.) It helps if you have a book cover that instantly draws attention.

     d.) Look at the image for the prologue to LOVE IN THE TIME OF THE UNDEAD.

2.) Pricing

      a.)  it should neither be too cheap or too expensive
      b.) People value what costs them and hold to be inferior what they got cheaply.

3.) TITLE

      a.) Pick your title BEFORE you begin (you'll be with your novel for weeks so have a title that inspires you!

      b.) It's a marriage - LOVE YOUR TITLE

      C.) What a great title does:
            1.) Captures your audience’s attention
            2.) It communicates what your e-book is about
            3,) If it’s your style, it should include a little bit of a “What the Heck?” factor:
                      
Titles tell your audience a little something about you.
Look at these three sets of words:
  • Epic; Awesome.
  • Remarkable; Brilliant.
  • Elegant; Erudite
Each pair of words has a unique flavor. You can almost begin to see the people that would use them in a title or a headline.

Which means that the words in your e-book title need to reflect your style.

       D.) WHO'S AN OXYMORON?~!

           i.) EMOTIONAL INTELLIGENCE was a great title to an older book because it linked two
                opposites.

           ii.) Startle your reader and snare his attention.

4.) YOUR BOOK DESCRIPTION

     a.)  Most people skim the content.

          1.) You’re also one of them (okay, including me)
          2.) This is where you need to write creatively
          3.) Use short paragraphs
          4.) Use short sentences like this.

     b.) Divide your content into three blocks

          1.)  Introduction (first two to three lines or really important. Tell them a story,
                make them scary, make them laugh, do anything but don’t make them bored.
               They must read your first two lines.

          2.) Middle of the content (this is where your actual MEAT of the content comes in)
          3.) Ending (end with either a surprise twist or question.)

II. HERE BE MONSTERS

   A.) It is the Old West once again.

   B.) Remember the Klondike Gold Madness (well not from actual memory, of course -- unless you're Sam McCord!)

   C.) Wild-eyed dreamers would race to Alaska where they would fall victim to prospectors
          selling fake maps to sure gold mines.

   D.) There are no GUARANTEED WAYS TO SUCCEED or 
 CERTAIN STEPS TO
          RICHES WITH YOUR EBOOK.

   E.) Once again, just write what you love, what fills your imagination with magic and delight.

9 comments:

  1. I messed up with my second book as I didn't select a title before I wrote it. It didn't even have a title until I sent it to my publisher.

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  2. Alex:
    I thought all along that the CASSA- was a part of thinking from the start so you obviously picked the right second title -- and first come to think of it! :-)

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  3. Excellent advice. How do you do it? Maybe you should moonlight as a writing coach.

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  4. agreed, you should be a coach... on many things!

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  5. Candilynn:
    I and my ghost writers wrote a writing manual, GHOST WRITERS IN THE SKY. The ghosts of Hemingway, Faulkner, Bruce Lee, Sir Winston Chruchill, Mark Twain, and others help me give a few writing pointers. And only for 99 cents! How cool is that? Thank you so much for twittering about this post!!

    Jeremy:
    Thanks for thinking so. The ghost of Mark Twain thinks it's all due to him! :-)

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  6. Great tips, Roland. And I'd never watched the trailer for Graveyard. Roo was watching me on the 'puter. When the trailer started playing, she took off! Hmmmm.....wonder what she saw that I didn't!

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  7. Words Crafter:
    I think the boom of the musical opening spooked Roo -- or who knows? Cats can see things. As Dean Koontz said repeatedly in SEIZE THE NIGHT, "Cats know things." Cue the spooky music! :-)

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  8. Great tips Roland. You all write so much that you make us wonder how you get everything done in a day.

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  9. Rachna:
    Thanks for the compliment, but this weekend, I will be doing solo duty at the blood center for which I work AND be on first call for 48 hours straight. WHEW! My writing will have to take to the back burner these next two days!!

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