We're not trying to sell our books in yesterday's market.
"Everybody Says" and "Conventional Wisdom" - they are always two to five years out of date.
Amanda Hocking used twitter to great results. Now, Twitter is a tidal wave of BUY ME!!!
When everyone is shouting, no one is listening.
John Locke was the pioneer of 99 cent books and buying reviews to pump up interest.
Now. Amazon counts a 99 cent sale as HALF a sale,
and of course, buying reviews has cheapened the impact of ALL reviews on Amazon.
Hugh Howey and others made an impact on serialization and Wattpad.
Now, tons of authors are trampling over one another to post there,
bulging readers' inboxes with announcements that a new story has arrived.
"But I am posting my first novel in the series so they will buy my second."
Ah, no, they will just wait for you to post the second FOR FREE in your hope to entice them to buy your third in the series.
TAKE EMAIL LISTS:
Yes, there are a lot of email list service providers out there:
THEY are still making money off of AUTHOR EMAIL LISTS.
Authors? Not so much.
HEY, MY BOOKS SOLD GREAT OFF MY EMAIL LIST!
SOLD. Past tense.
You may have hit while the market was still green,
and you have built up loyal followers like Amanda Hocking and John Locke.
But today's reader has an inbox bulging with newsletters
that she or he has little time or inclination to read
as they are as personal and engaging as a politician's handshake running for re-election:
Earnest and solicitous ... and hollow requests for money.
"But they are part of my market, otherwise they wouldn’t be interested in my free offer."
Maybe or maybe they were just drawn to the FREE PART.
"But they have given me permission to talk to them about my books in their email inbox."
have you ever given a cigarette, lunch money, a lift a few times to an acquaintance
only to have it become a dreary eternal situation?
BUT WHAT DO WE DO?
Like Hugh Howey, Amanda Hocking, John Locke ...
YOU WALK DOWN NEW PATHS
You experiment on something you have come up with yourself.
How often have you looked at a novel idea and groaned, "That is so simple! Why didn't I think of that?"
BECAUSE YOU DIDN'T TRY, THAT'S WHY.
It is human nature to want things handed to us ...
but those things are all SECOND HAND without the fire of newness.
All the ingredients are there all about us.
We just have to look at them in a new light, mixing them up in different ways.
WHAT DO YOU THINK WE COULD DO NEW TO MARKET OUR BOOKS?