How to SELL MORE BOOKS During the HOLIDAYS_IWSG post

It's the HOLIDAY SEASON already!

 Book Promotion during the Holidays is 
a Marathon Not a Sprint

Everyone is in a buying mood, 
so this is the perfect time
 to sell more books.

According to Google Trends, 

search terms related to “gifts” in the United States trend upward 

starting in early-mid November through Christmas Day.

Readers usually number other readers

among their friends.

So how to reach them?

1.) LAUNCH A HOLIDAY-THEMED BOOK

Put the Holiday in the title of your book and make it stand out from the crowd by opposing the genre with the season.

It's just before Christmas, 

and we share the regrets,

 hopes and best intentions

of a beleaguered manager 

after corporate tells him 

to shut his restaurant down.

2.) DESIGN AN EYE-CATCHING COVER FOR YOUR HOLIDAY NOVEL

It's New Year's Eve in New York City. 

Your best friend died in September, 

you've been robbed twice,

 your girlfriend is leaving you, 

 you've lost your job...

and the only one left to talk to

is the gay burglar you've

got tied up in the kitchen... 

oh, and 

P.S. your cat is dead.

3.) SPREAD THE CHEER

Sites like VISTAPRINT can make your Christmas Cards for just 31 cents each.

4.) Send emails reminding readers that ebooks are the perfect gift that requires no shipping.

5.) Offer your print book at a price that keeps your book under $10 even with shipping.

    {You want to tempt gift givers to choose your books to widen the pool of readers receiving your novels.}

6.) AMAZON DOMINATES HOLIDAY SALES

 Focus on Amazon. 

Emphasize links to your books on Amazon. 

Your prospective customers will already be shopping on Amazon, 

so make it easy for them to purchase your books by being where they are (on Amazon!)

7.) EVERYBODY is advertising on FACEBOOK

The fishing hole that everyone uses produces few big fish.  Think outside of the box.  Use Pinterest or Instagram.

8.) DO YOUR OWN 12 DAYS OF CHRISTMAS related to your book

Whether it is a themed giveaway, 12 questions whose answers win a prize, or just 12 jokes ...

It will generate interest in your book and your prose.

The possibilities are limited only by your imagination