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Tuesday, December 4, 2018

How to SELL MORE BOOKS During the HOLIDAYS_IWSG post


It's the HOLIDAY SEASON already!

 Book Promotion during the Holidays is 
a Marathon Not a Sprint

Everyone is in a buying mood, 
so this is the perfect time
 to sell more books.


According to Google Trends, 

search terms related to “gifts” in the United States trend upward 

starting in early-mid November through Christmas Day.

Readers usually number other readers
among their friends.

So how to reach them?

1.) LAUNCH A HOLIDAY-THEMED BOOK

Put the Holiday in the title of your book and make it stand out from the crowd by opposing the genre with the season.




It's just before Christmas, 
and we share the regrets,
 hopes and best intentions
of a beleaguered manager 
after corporate tells him 
to shut his restaurant down.

2.) DESIGN AN EYE-CATCHING COVER FOR YOUR HOLIDAY NOVEL



It's New Year's Eve in New York City. 
Your best friend died in September, 
you've been robbed twice,

 your girlfriend is leaving you, 
 you've lost your job...
and the only one left to talk to

is the gay burglar you've
got tied up in the kitchen... 

oh, and 
P.S. your cat is dead.


3.) SPREAD THE CHEER

Sites like VISTAPRINT can make your Christmas Cards for just 31 cents each.


4.) Send emails reminding readers that ebooks are the perfect gift that requires no shipping.

5.) Offer your print book at a price that keeps your book under $10 even with shipping.

    {You want to tempt gift givers to choose your books to widen the pool of readers receiving your novels.}


6.) AMAZON DOMINATES HOLIDAY SALES

 Focus on Amazon. 

Emphasize links to your books on Amazon. 

Your prospective customers will already be shopping on Amazon, 

so make it easy for them to purchase your books by being where they are (on Amazon!)


7.) EVERYBODY is advertising on FACEBOOK

The fishing hole that everyone uses produces few big fish.  Think outside of the box.  Use Pinterest or Instagram.


8.) DO YOUR OWN 12 DAYS OF CHRISTMAS related to your book

Whether it is a themed giveaway, 12 questions whose answers win a prize, or just 12 jokes ...

It will generate interest in your book and your prose.

The possibilities are limited only by your imagination

41 comments:

  1. This comment has been removed by the author.

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  2. Is that really your Christmas card? That's hilarious!
    (Sorry, typo in the first comment.)

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    1. It was just a tongue-in-cheek example of what we can do for Christmas cards. Though since you liked it so, I might use it for the few friends whose physical address I possess! :-)

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  3. I'm impressed by you getting Sankta Lucia correct below. I have called her Santa Lucia on my blog, which is wrong. I'm enjoying the book.

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    1. I am so happy you are enjoying my book. I work hard to get my research right so as to not to pull any knowledgable reader out of the flow of the story. :-)

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  4. Pinterest and Instagram are much better options for advertising.

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    1. I think that is the way to go. Sadly, I do not have a smart phone for Instagram. :-(

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  5. These are great tips. Facebook is oversaturated, so is Twitter.

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    1. Yes, Twitter has become an irritating forum for BUY ME! Ouch! Best of luck on your new book!

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  6. What terrific tips! I especially like the Christmas card with the cat's pic on it. Priceless! Too bad I've already mailed our cards.

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  7. As a reader, I love to give and get books as gifts! :)

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  8. This is fantastic advice, creating a holiday-themed book is one of the best!

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    1. Thanks, Holly! Now, to see if it works for me! :-)

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  9. This is a great approach. I'll have to try it should I ever go for a holiday themed story. Best of the Holidays to you! :)

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  10. Great suggestions, Roland! I'd planned to finally release a Christmas-themed book this year, but missed the boat.

    Next year, for sure. Wishing you the happiest of holidays!

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    1. Life often gets in the way of our plans, right? :-) Best of luck next year!

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  11. Ha! If I still sent Christmas cards, something like that would be hilarious.

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    1. Jean, Midnight says he will happily lend his image to a few of your Christmas cards! :-)

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  12. Great tips! I'm sticking them in my 'next year' file. Love the card!

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    1. Midnight is rather fond of his card, too! :-) Wish you luck next year.

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  13. Love the tips. And YES everyone is in the buying mood...except me. I'm cheap.

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  14. Great tips! I'm new with Instagram, so have to figure out how to get a self-made image that's not a photo on there.

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    1. I refuse to have a phone smarter than me so no Instagram for me sadly. :-)

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  15. And I've done absolutely none of these things. However, I have thought about doing them.

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    1. I've thought about doing sit-up's but my tummy doesn't get any firmer!! :-) Hate about the leaf blower neighbor. Sigh.

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  16. I've never done anything to promote my books as Christmas gifts – I really need to get a lot better at marketing!

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    1. It couldn't hurt to market our books as Christmas gifts, and it just might help. :-)

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  17. Hi, Roland!

    I was pleasantly surprised to find your comment at SPMM this morning. Thanks for dropping by!

    I appreciate these exciting marketing tips. Your book cover is compelling. Kirkwood's P.S. Your Cat Is Dead reminds me of the "sick jokes" of the late 50s/early 60s which included the singing telegram punchline, "Your sister Rose is dead!"

    Thanks again for stopping by Shady's Place, Roland. You are always welcome there, my new friend!

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    1. More people should be made aware of your delightful blog. I shall return and tell others to come with me. :-)

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    2. That's very nice of you, Roland.

      Thank you! :)

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  18. Very informative. I've bookmarked this post to use in the future! Thanks for sharing, and for dropping by my blog.

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    1. I really enjoyed my visit to your blog. I hope some of my suggestions help you next Christmas. :-)

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  20. Happy Holidays. Happy Selling and Happy Buying!

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