On the average Web page,
users have time to read at most 28% of the words during an average visit.
20% is more likely.
Readers DON'T READ your posts.
picking out individual words and sentences.
Only 16 percent read word-by-word.
Most people have short attention spans
and you don’t want them to forget the reason that brought them to your blog.
I bet the first thing you thought when you saw the above picture was
"I wonder where that road she's standing on goes to?"
Sure you did.
The idea is to catch the attention of people by getting directly to the point.
You can do this by utilizing VISUALS like infographics or scannable lists.
This type of content is easy for readers to scan and digest.
READERS WILL BE TEMPTED TO FOLLOW WHERE YOU GO
The reader will say:
I can stay with this post and not get bored.
LONG HAS ITS VIRTUES TOO
Why would anyone want to write a LONG post?
It’s excellent for SEO.
(SEO is strategies, techniques and tactics to increase the number of visitors to a website
by obtaining a high-ranking placement in search results.)
The top 10 results from Google all have a minimum of at least 2,000 WORDS.
Because Googlebot, Google’s web crawler,
looks at every piece of content on a page,
such as words, titles and whatever other information you’ve shared.
THE EGYPTIANS HAD IT ALL UPSIDE DOWN!
Work on the press release principal.
Short, sharp, no more than 500 words,
and the information laid out in an upside down pyramid in order of importance.
IT HELPS TO
TEMPT ALL SEGMENTS OF YOUR AUDIENCE!
WHAT LENGTH IS COMFORTABLE WITH YOU?