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“Not all marketing people
are writers,
but all writers must learn
to be marketers.”
- Joanne Kraft
Book sales:
The Holy Grail of all writers.
Secret:
You can't control what will
catch on with readers,
but you can control your content.
Make your story the most
riveting, touching,
and self-affirming prose
you can.
Writing is the business of creating books
and selling them to readers.
If we only do the one
without trying our best
to do the other,
we are rowing
with only one oar.
We tend to go
in circles
when we do that!
Donna Reed ruined me
by what to expect
when entering a book store!
Why do I say that?
Don't let your failed expectations
keep you from persisting
in your dream.
Success as an author is found in endurance.
Writing is a marathon not a sprint.
each day
FOR THREE YEARS.
Yeah, three years.
Not getting the sales you want?
Non-persistence may be the culprit.
Vary your methods to keep them fresh
BUT IN THE
EYES OF POTENTIAL READERS.
And, no,
that does not mean
YELL and TELL
on Twitter!
Aren't you tired of checking
your Tweetdeck only to
be hammered by crass brags
about books by their authors?
THEN HOW?
Like with exercise, how to
make marketing a habit and effective
is to
MAKE IT FUN
MAKE IT DIFFERENT.
Have a Blog?
No, don't daily hawk your book!!
Mama, make the bad people stop
misunderstanding me.
Write posts that are helpful,
funny, and personal.
You have a side-bar.
Post your new books on it.
You have blogging neighbors
Visit them.
No!
Don't talk about your book!
Mama, the bad people are at it again!
Talk about them.
If they have problems, hurts, concerns,
talk about them.
Hurting people usually need
a listening, caring ear
more than they need
an answer to their problem ...
to feel understood and appreciated.
Do the same with Facebook.
Only a few will visit your blog in gratitude
and notice your books in the sidebar.
But if, at their own accord, they
DECIDE TO BUY ONE OF YOUR BOOKS,
they will more likely finish it
and LIKE IT.
Maybe even review it!
And if they don't?
You will have made a friend.
How cool is that?
What do you do
about your
book marketing?
Make it fun, make it different. Working on that.
ReplyDeleteMe, too! :-)
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