Help someone who defines what a champion is. Join this blogfest. I am. Now, on to today's topic:
WHEN ALL YOU CAN DO IS NOT ENOUGH
wrote a comment on yesterday's post -
"So I am not sure if you have ever covered this angle of being an author...
so I thought I might invoke an idea to you...
I started to write and publish books via ebooks and print-on-demand, epic fail for me...
I started to join book/writers clubs, thinking that I might help out my sales...
I was wrong those people wanted to do the same. No one was really interested in getting my works,
they wanted to have me cover their works.
The groups were a good idea, the problem is those people were never going to be my audience...
where do we find that group? I ask you and Einstein.
As I thought you might get a question out of this, but it's me whining...."
No, Jeremy. It's not whining. Most of us are there with you.
Despite the number of my followers, I have sold only 7 copies of THREE SPIRIT KNIGHT. Ouch!
I. TWITTER and FACEBOOK -
We are singing to the choir there. When everybody is shouting BUY ME, no one is listening.
II. We must break out of the ghetto of selling only to fellow struggling writers.
It is a relatively small pool of readers compared to all those who buy books to read.
III. Then, what do we do?
1. Define Your Distinct Identity
You must have a firm grasp on what your writing (or latest book) is about.
And you must be able to define it clearly and quickly. What sets your book apart from others in its genre? What attitude or social statement do you (or your book) make?
Generic self-help, romance or science fiction titles won't cut it.
Dig deeper and discover your unique identity.
When you do finally reach some of those rare potential fans, don't lose them
by not being clear about who you are.
2. Describe Your Ideal Fan
Once you have a handle on who you are as a writer,
it's time to paint a clear picture of your ideal fan.
Can you picture how your readers dress, where they work,
what TV shows they watch, what they do for fun and
who their favorite cultural heroes are?
3. DON'T DEEP-SEA DIVE TO HUNT FOR TIGERS.
Once you know exactly what type of fan you're going after,
start making a list of the various resources these specific people are attracted to.
What magazines and newspapers do they read? Where do they hang out?
What radio stations do they listen to? What retail outlets do they frequent?
What web sites do they surf to? What e-mail newsletters do they subscribe to?
For example, if your fans are mostly UFO fans, go to a search engine like Google
and start entering keywords related to UFO's and Alien Conspiracies.
Evaluate the search results and compile a list of the many good sources you uncover.
DO NOT restrict yourself to writing blogs, groups, and forums.
Go to forums, blogs, and discussion groups that ARE INTERESTED IN THE THINGS ABOUT
WHICH YOU WRITE.
Enter into those fourms, etc. and talk humorously and informed about WHAT INTERESTS THEM.
DO NOT talk about your books. Let them get to know you. Build up friendships. They will
LOOK YOU UP OF THEIR OWN VOLITION. When buying your books are THEIR OWN IDEA,
THEY ARE MORE LIKELY TO RECOMMEND YOUR BOOKS TO OTHERS:
AND THAT IS HOW WORD OF MOUTH IS BORN.
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