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Sunday, April 29, 2018

The YEOMANS Brand _ A TO Z



“Style is knowing who you are, 
what you want to say, 
and not giving a damn.”
- Gore Vidal


Like you, I have a brand.

Like you, I think I know what it is.

Like you, I am wrong.



Most authors do not know what personal branding is.  

We see big corporations and celebrities botch it all the time. 

We reach out and almost touch 
the fabric of what others see in our stories, 
but we never quite make it.


Your brand isn’t your book cover,

 and it isn’t what you say about yourself. 

Your brand is your characters' values 
and how they act on those values
on every page. 


What do you think your brand is?

6 comments:

  1. I'm looking at my characters to see myself now - seems a resilient viewing, and fairly cheerful. I'm happy with that :-)

    ReplyDelete
  2. Then I'm glad I gave my characters good values that reflect my own.

    ReplyDelete
    Replies
    1. Our characters are an extension of how we view life. So, of course, your characters would have good values. :-)

      Delete
  3. Hi Roland ... as you are you, I am me - I haven't got to the branding bit yet ... cheers Hilary

    ReplyDelete
    Replies
    1. Being who we are is all we can try to be, right? :-)

      Delete