Ten years ago, it was easy to stand out as a blogger simply because the number of blogs in any niche was limited.
Today, this is certainly not the case.
BUT
YOU CAN GET NOTICED. HERE'S HOW:
1.)
Write great headlines
There’s
no faster way to catch the attention of people in your niche than an intriguing
headline. But you have to play fair and have your content match the
eye-grabbing headline.
The
title needs to have keywords that will be noticed by the search engines but it
needs to also entice the readers to go to the site to read
it.
Weak –
Do You
Need an Editor for your Book? (it has a keyword but no call to
action)
Good –
The Top 10 Reasons You Should Get Your Book Edited.
2. )
Be controversial
People
love posts with strong opinions. But beware: titles like I EAT KITTEN BRAINS
will draw traffic and comments ... and really trollish
remarks.
but a
good example of constructive controversy.
Writing
this post, Srini had to have known that some people wouldn’t like it. Most
Twitter tips are about how to get more followers.
But
within the post, he used examples to back up his opinion, and the post was about
starting a conversation about why we care so much about quantity and ignore
quality.
3.)
Create other forms of content, rather than just blog
posts
You
really can build an audience from scratch if you’re everywhere doing lots of
different things at once.
eBooks,
audiobooks, guest posts, eZines, anthologies, pod casts, trailers, and speaking
engagements.
4.)
Be the first to cover a news topic
This
might seem impossible, but if you’re diligent about staying on top of what’s
going on in your niche, you can often beat other bloggers to the story.
Don’t
be afraid to pick up the phone and get some relevant quotes from valuable
sources.
Old
school reporting is something other bloggers might be too lazy to do – they’ll
just link to you instead.
5.)
Do something wacky and different
Why
should someone want to read the same-old same-old?
It is
why I have the ghosts of famous writers and historical personages drop in for a
chat on my blog. It fits in with the haunted jazz club, Meilori's, that
figures large in most of my novels.
It's
not something you see on any other blog, and it ties in with my other
protagonists and storylines.
6.)
Fill a gap
Don’t
just start another social media blog. Find your unique spin — something no one
else is doing.
And if
you can, be funny/humorous about it. You don't have to be a stand-up comedian
--
just a little funny will seem hilarious compared with most of the somber stuff out there. :-)
just a little funny will seem hilarious compared with most of the somber stuff out there. :-)
7.)
Participate in blog hops
These
are similar to link parties and specifically set up to help you find new blogs
to follow (and hopefully have others find your blog
too).
Go to
Google, write in Blog Hops, and get started.
8.)
. Write guest posts on other blogs
Individually,
guest posts aren’t a big deal, but if you start posting dozens of them across a
single niche, people start to recognize your name,
which
means they’ll be more likely to check our your blog.
9.)
Comment on other blogs consistently
One
comment isn’t going to get you much traffic,
but if
you become part of a community, others who are fans of the blog will start to
recognize your name.
10.)
Mention other bloggers
If you
can’t interview others, at least mention them on your blog, and don’t be afraid
to let them know when they’ve been mentioned.
Alex Cavanaugh is
great at this and at having guest-posters and letting his blog be a spotlight
for other writers.
I've
written entire posts that sprang from a blogger comment to another post and
linked their blog in my post.
All excellent points, Roland! (And thanks for the kind mention.) Still haven't mastered the blog titles yet, but working on it.
ReplyDeleteFilling a gap and doing something different can be one and the same if it's a passion of yours.
Interesting. How right you are about Alex who reaches out to people in every post.
ReplyDeleteI have been awed and amazed at the warmth and the wonder I find in the blogosphere and value the connections I have made. Most of the people I interact with I will never see, but they have a place in my heart.
I am obviously lucky - because I don't think I follow any of these guidelines (sensible as they are).
Alex:
ReplyDeleteI think it is best if doing something different and filling a gap is the same thing as you say!
Always glad to point folks your way!
Elephant's Child:
Ah, but you give us those lovely photographs and glimpses of your equally lovely spirit. :-)
The blogverse is a great place, isn't it?
Much like the blurb on the back of a book-jacket, you have to play fair and have your content match the eye-grabbing headline.
ReplyDeleteYou're like a wise old owl, Roland :)
Wendy:
ReplyDeleteHoo, ah, I meant, who me?
I couldn't resist. :-)
I loved the seal's stealing the photo opp on your blog!
I think a strong title pulls in more readers, I know it catches my attention. I also look for content, and I love images, if only to break up text. Formatting for eye appeal helps too.
ReplyDeleteWhat brings me back the most - are the bloggers who reciprocate, and talk to their readers, not at them.
Interesting tidbits here. Getting noticed...always the fruit that's just out of reach. As a kid I was getting in trouble...but I was getting noticed. Maybe I need to realign my actions to those of my youth!
ReplyDeleteThanks for some great ideas/help here. (And Alex Cavanaugh just blows me away with what he's able to do and accomplish.)
D.G.:
ReplyDeleteA strong title always snares my eyes on a book or a post. I try to have images on every post, like you said, to avoid eye boredom!
People are the key in blogs and in our books. If we can amuse in our posts, hopefully, our readers may think our books will be equally as entertaining!
I see my visitors as guests and try to repay their visits with visits of my own -- although my rare blood courier job makes that last a real challenge!!
I'm just back home after 11 hours straight. Whew!
Dean:
Getting noticed is hard with everyone shouting BUY ME! Getting readers angry may draw attention, but I doubt it will produce many sales! Better to make them laugh or at least feel welcome!
Alex is a juggernaut of blogdom. Me -- I'm just a minnow in a very big cyber sea!!
I hope high sales come your way!!
Thanks for visiting and staying to comment. :-)
Hi Roland .. you've set it out clearly .. blogging is definitely not me, me, me ... and finding an interesting niche or angle that stands out.
ReplyDeleteMy post titles are quite nebulous sometimes - thankfully my readers know me and don't mind - I just don't want to the world to come knocking! I should do I know - when the time is right I'll do it?!
11 hours on the road and couriering blood is tough .. I hope you've healed up and are still taking time to heal .. all the best Hilary
Hillary:
ReplyDeleteYes, 11 hours takes it out of me for sure! I always love your posts although my limited time denies me ability to visit you and my other friends. :-(