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Monday, March 25, 2013

WHY GOOGLE ISN'T LOVING YOUR BLOG.

WHY ISN'T BLOGGER LOVING YOUR BLOG?

{Image in the Public Domain}


PANDA ... beware it!

Google Panda, the latest Google’s search algorithm,
 aims to promote the high quality content site by dooming the rank of low quality content sites.

Since its release and updates, many sites have been shown to be terribly affected by the algorithm, but the worst news here is, they can do almost nothing to recover the ranking and traffic.

PROBLEM ONE:

  Low value content can cause the algorithm to slap down your entire site even if a great deal of your content is unique and valuable.

SOLUTION?

Remove duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations.

Make sure your articles are not short, unsubstantial, or otherwise lacking in helpful specifics, (So you A-Z posters stay alert!)

PROBLEM TWO:
 
   Once our high quality posts could rank on page one of the Search Engine results even if we had some posts that weren’t content rich.

   Now, Google looks at your whole site.

SOLUTION:
Have any posts with less than 750 words?

Then you’ll want to open that post using Google Chrome with the SEOQuake extension installed and take a look at your html to text ratio.

Aim for at least 20% text.

If your percentage is rated lower, your options are increasing the length of your post or removing anything from the post, sidebar or your footer that’s adding html coding to the page. Think widgets and ad codes.

PROBLEM THREE:

Your posts blur into indistinctness compared to other blogs writing on the same thing.

SOLUTION:

Be unique.  Your own take on a subject can be humorous even though the subject is grim, giving your readers a well-needed laugh in today's economy and harsh times.

Play Devil's Advocate:
Take an eye-brow raising approach to a subject. 

Take VR Barkowski's A-Z posts:
they will focus on a different aspect of Wicca and her own novel involving it.

PROBLEM FOUR:

   Follow the bouncing ball ... NOT!  I'm talking the Bounce Rate Effect.

Visitors from the search engine land on your blog to learn of whatever they searched for and then they leave.

This hurts your bounce rate and signals to Google that you may not deserve to rank, no matter how good you post is.  Ouch!!

SOLUTION:

   You just need to keep your visitors longer on your blog. 

   Most of us have more than one page on our blogs.  Work at making them inviting by speaking of them on your main page.  If Google sees readers going to our other pages, they will tend to rank us higher.

   Remember if you are not on the first 3 pages of a Google Search, YOU ARE INVISIBLE.

    HAVE ENTICING TITLES TO YOUR POSTS and to your other pages.

    HAVE ALLURING VISUALS IN YOUR POSTS

    HAVE A CAPTIVATING YOUTUBE VIDEO that will cause your visitors to stay longer at your cyber home.

Have any suggestions on ways to entice visitors to stay longer on your blog?
Please share in the comments section!
 
And speaking of captivating YouTube video's:
How about some Brad Pitt!

11 comments:

  1. I wonder how contests, blogfests, and reviews would be rated as far as content? If length is a factor, I wonder if the ideal is similar to article length?

    Interesting news.

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  2. Hi Roland - thanks for this ... I'm going to come back and check out a couple of things .. it's all a bit of a pain, especially if people are valid ...

    Article series .. where I have a few parts with the same title ... I'll need to check what you say - albeit my article length is over 750 words ..

    Thanks so much - Hilary

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  3. Google is such a pain. It's hard to know what they'll change next. Makes my head hurt.

    mood

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  4. Interesting info, but I don't think I'll be adjusting how I blog.

    If for no other reasion, what might google search refocus on as their parameters in the future? It might be adjusting to a moving goal post.

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  5. D.G.:
    It is hard to hold in my head, to balance what I want to say with wanting to have an audience to say it to.

    Hilary:
    We have to balance substantial length for Panda with readers who tire easily and leave halfway through our article. Sigh.

    Mooderino:
    If it is any consulation, Google makes my head hurt, too. :-)

    Terry:
    Google place Panda into effect two years ago, so I think it is here to stay for awhile. Double sigh.

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  6. Give them a variety?
    I'm more about news than content, and that probably won't change much.
    I do notice which posts get the most visitors, and sometimes it makes no sense.

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  7. Alex:
    That's all you can do: give your readers the best shot at being entertained and amused. "Self-Interest" was the best sauce according to Napoleon! :-)

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  8. Great info. Thanks for that. So many things to keep on the brain while working... *sigh*

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  9. Crystal:
    Breathing and walking at the same time is sometimes a strain for me! Imagine what I feel when thinking of Google's Panda as I write my posts!! :-)

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  10. How did I miss this? First, thanks for the shout-out, Roland. So kind of you. Plus I love that pic of me and my pup. :)

    I assume because I have a Wordpress blog, I'm not on the Panda's radar at all? That's not particularly reassuring.

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  11. VR:
    I try to put my friends in the limelight as often as I can. I am so happy you liked the picture of you and your pup!

    Slipping under Panda's radar might actually be a good thing! :-)

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