1.) HAVE FUN!
Above all else, have fun with marketing your eBook.
If you hate your marketing method, so will everyone else reading it!
Exciting fun is contagious. If you make a party of your marketing, your readers will sense it.
2.) CLIMB OUT OF THE PAST
Puttering on Facebook and Twitter is old hat ...
like trying to grind out your book on an old typewriter.
This April, I spoke at a local Sci Fi Convention on how to write science fiction, fantasy, and go about getting published.
Make a book trailer
and host a contest to see if viewers can see the hidden key to a riddle contained within it.
Brainstorm a new road to get attention.
3.) MAKE YOUR BOOK STEAK AND NOT COTTON CANDY
Your book should add value to the reader's life and thoughts besides providing entertainment --
beyond what is already in print.
Does your book fill a need?
Does it tell a story in a unique way?
Does it spin a tale from a different angle from what is out there?
Does your book pose questions that will add depth to the reader's thinking?
Make her laugh?
Explore a human truth?
If not, you're just adding to the cyber-noise on the internet.
4.) LEARN THE ZEN OF YOUR WRITING
Each of us writes to a specific audience unconsciously.
We can try to adapt, but our worldview slips in when we are not looking.
In a market that is being flooded by millions of books,
we have to try to determine to whom we naturally write.
I'm not talking genre.
I'm talking discovering your natural niche of writing.
Once you discover it, you can fine-tune your prose to make it shine.
5.) MAKE YOUR BLOG YOUR NETFLIX
You know why Netflix series garner such loyalty?
Yes, they are quality ...
but you can gobble them up episode after episode
until you feel as if you know the characters intimately.
A good blog is consistent.
Like a Netflix episode,
it is about one thought or one problem that is handled in a short, concise, entertaining manner.
Do that and you will draw in an audience,
come to be seen as a friend, build trust,
form literary friendships --
all the while selling books.