SECRET OF THE AMAZON KINDLE FIRE PHOENIX!

Sounds like yet another INDIANA JONES sequel, doesn't it?

It's more than a title. It's the truth ... despite many doomsayers.

Nobody seems to think the Amazon Kindle Fire has a chance of succeeding in business.

InformationWeek thinks the Kindle’s Android OS is both insecure, and un-securable via Mobile Device Management (MDM) software.

CIO Insight dismissed the Kindle tablet’s reliance on the cloud,

while eWeek calls the Amazon brand too fundamentally consumer-y. Meanwhile, CIO magazine said the iPad’s just got too commanding of a lead within enterprises.

Whoa.

I had the strongest feeling of deja vu wash over me. It’s as if I read and heard these same exact opinions 22 months ago, except it was about the iPad vis-a-vis laptops.
here are five arguments for why the Kindle Fire will surprise enterprise skeptics:

1) Developers are coming!

Like moths to a Fire, Android developers are being attracted to the Amazon tablet and making it their highest priority.

49% of North American developers are very interested in building for the Fire, according to an Appcelerator survey, ahead of second-place Samsung Galaxy Tab.

Some developers are no doubt attracted by things such as the Kindle Fire code becoming open-source.

But most developers simply go where they think customers will be. That was the feedback loop that boosted the iPad. And it should boost the Fire and Android overall.

2) So are consumers. According to a recent survey, 77% of tablets used in the enterprise are purchased and paid for by employees via Bring Your Own Device plans.

Consumers, in other words. Who by and large remain extremely price-sensitive.

For the cost of equipping mom and dad with $499 iPads, one could equip the parents, two kids and even the family cat, too, with five $199 Kindle Fires.

This is why there are studies like Retrevo’s that show more people planning to to buy a Kindle Fire than an iPad this Christmas. Or why DisplaySearch expects 6 million Fires to be shipped (versus 9-11 million iPads).

Expect millions of workers to start nagging their IT administrators in the New Year about when they can connect their Kindle Fires to the corporate network.

3) And so is IT.

In an IBM-sponsored survey of 4,000 IT pros worldwide released last week, 70% said they plan to deploy apps for Android devices, versus 49% for iPhone and iPad, 35% for Windows 7, and 25% for BlackBerry.

There are two CIOs who have already started testing the Kindle Fire for internal use:

SAP‘s Oliver Bussmann and Sybase’s Jim Swartz. I have to believe that plenty of other CIOs are investigating Kindle Fires.

The reason is simple:

consumer tablets are so inexpensive that they are the enterprise IT equivalent of a “disposable razor,” according to Yankee Group analyst Eugene Signorini. And no mainstream tablet is less expensive than the Fire.

(Interested in seeing some Android enterprise tablet deployments today? Check out my list here)

4) Also, corporate e-mail support is here.

Microsoft’s Exchange email server dominates businesses, hands-down. And e-mail along with Web browsing remain core business uses for tablets.

Android may not offer native support –

it’s a Google product, remember? – but there are capable and secure third-party Exchange-friendly apps already available.

NitroDesk, for instance, announced earlier this month that its TouchDown e-mail client app for the Kindle Fire was available.

5) The Zen of Less Is More.

For IT managers, less can definitely be more when it comes to technology.

How do you think on-board graphics became near-ubiquitous in desktop PCs?

Because companies wanted anemic graphics so as not to encourage their employees to while away hours watching Netflix or playing Halo.

So the perverse upside of the Kindle Fire’s 8 GB of storage and 512 MB of RAM – half of what the BlackBerry PlayBook has –

means less data stored (and potentially lost), and fewer movies and games to be watched and played by procrastinating employees.

Similarly, the Kindle Fire’s lack of 3G/4G connectivity means one less headache for IT administrators worried about exorbitant data roaming charges from salesguys streaming movies in their overseas hotel room.

The same goes for the inability of Kindle Fire owners to access the Android Market. Fewer apps, sure, but also much less exposure to malware.
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SECRETS OF THE KINDLE FIRE!

Sounds like the title of the next Indiana Jones movie, doesn't it?

Just thought some of you would like to learn some of the lesser known facets to the highly touted Amazon Kindle Fire.


Kindle Fire is explicitly a device for enjoying books, periodicals, music, video, and games.

But it can also handle the sort of computer-ish tasks that are often necessary distractions when you spend an hour or two in a coffeeshop reading a book. Things like checking email, looking something up on the Web, or writing your Twitter and Facebook friends.

The carousel is the central hub of the Fire interface. The Fire is emphatically a content-driven device, so it makes sense that when you switch it on,

you’re taken to a screen that presents all of your most actively-used media, like the books and periodicals you keep on the coffee table.

The main carousel is at the top of the screen, and displays a “cover flow”-style horizontal scroll of all of the content you’ve recently touched.

At the bottom of the home screen is a Favorites shelf.

The Kindle Fire comes with Amazon's Appstore app, the Pulse reader app, the IMDb app, and the Facebook app icon pinned there already. Temper your enthusiasm, though: The Facebook “app” merely leads you off to the mobile version of the Facebook site.

The top of the home screen shows the name of your device, the time, the battery status, and the Wi-Fi status.

It also features a "gears" button that calls up a pop-over menu for quick access to various settings like the rotation lock, the volume slider--your only volume control for the tablet--brightness, Wi-Fi, and sync

(for use with Amazon's Whispernet synchronization between Kindle devices). It serves as the jumping-off point for the main settings menu, as well.


I like how the Amazon video player functions. Even if you're watching a video streamed on demand from the Amazon cloud, you can still easily skip ahead a bit. And if you miss a few moments, no problem: Tap the 10-second rewind for a quick fix.

Silk, the Kindle’s browser, is something new. Silk has many tricks up its sleeve.

Silk optimizes browsing by treating the entire community of Silk users as a cloud of data.

If you visit the Sun-Times’ site, spend a minute or two perusing the front page, and then tap the link for Roger Ebert’s blog,

you might find that his page appears at supersonic speed.

That’s because the cloud side of Silk has been watching and analyzing the behavior of all of the people who visited Suntimes.com before you.

A huge percentage of them proceeded directly to Roger’s page, so Silk felt it was smart to pre-load all of that content for you while you were reading something else, just in case.

If you're worried about Amazon becoming Big Brother of the novel, 1984 :


Silk deliberately doesn’t intercept or interfere with any secure (https://) webpages. If you’re still worried, the browser has an option to turn off the cloud-based optimization entirely and run as a conventional local browser.

There are multiple ways to sideload additional content, too.

If you connect the Fire to your desktop via USB, it’ll show up on the desktop as a flash drive.

Or, you can email a file to yourself and open it as a file attachment, or email it to the device’s unique Kindle email address to install it automatically,

or download a file linked from a webpage, or install a third-party app that allows you to access and download content from your Box.net or other cloud storage account.

Thanks to the Fire’s intimate connection to Amazon’s cloud services, 8 gigs is enough for several books, a few movies, a couple of TV shows, several hundred songs, and a pile of photos.

That might not necessarily be enough to last you a couple of weeks, but it’ll certainly last until you find yourself near a Wi-FI hotspot and can swap out the stuff you’re sick of for some alternatives.

Hey, that's pretty cool for just $199, right?

Then there’s the presence of the Amazon Android App Store, which delivers 10,000 Android apps to the Fire.

Amazon made a great move in choosing to base the whole thing on Android. They made a second great decision in choosing to work exceptionally hard to bury every possible trace of Android from the user.

“Android on Fire” is actually quite lovely.

Swipe down from the top of the screen to pull down a windowshade of system notifications.

But primarily, the shade is how you access almost all of the Fire’s device-level settings, such as WiFi management, volume and screen brightness, System settings, and a manual “sync” button.

The Fire offers a thick portfolio of apps. Sure, it’s not nearly expansive as the iPad’s app library, but does it really have to be? It includes most of the heavy-hitters that have made a big splash on the iPad.

The Fire is not the iPad nor a laptop. It is what it set out to be :

Amazon clearly wanted to define the Fire as a content device with tablet-ish bonus features available to users who wish to seek those functions out.

In that particular sense, the Fire is superior to the iPad.

Switch on the iPad and you’re presented with multiple pages filled with gridded app icons.

Switch on the Fire, and it shows you a direct, appealing interface of all of the content that you’ve been playing with recently, as well as a subset of content that you think highly enough of to always keep handy.
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Amazon Kindle Fire apps and comparison with Galaxy Tab, iPad 2, and PlayBook