Amazon.com began shipping its Kindle Fire on Monday,
a day earlier than it expected
and extending its lead time over Barnes & Noble's rival Nook tablet.
Barnes & Noble's $249 Nook tablet hits shelves later this week
and, like the Fire, is expected to be a hot item over the holiday season.
Amazon may sell 3 million to 5 million Fire tablets this quarter.
But will all those pre-orders eat up Amazon's supply?
also announced that its new Kindle Touch and Kindle Touch 3G will ship tomorrow, six days earlier than previously expected.
No word yet on whether the Kindle Fire will also be available in retail locations like Best Buy today.
Most stores should have stock of the tablets on site by now,
but Best Buy's Web site still lists the Fire as "Coming Soon" and unavailable for in-store pickup.
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5 hours ago