It is November ... NaNo month.
in order to have more time to throw bucketfuls of words onto their computer screens to make that dreaded deadline.
Your number of visitors may tumble. Don't worry.
It's all good.
Sounds illogical doesn't it?
What possible reasons could there be for blogging if no one is reading?
1.) SEARCH ENGINE BENEFITS
This may be the most obvious benefit of blogging.
Search engines give preference to websites that have fresh, relevant content.
Hubspot research shows that updated blogs get 55% more traffic than blogs with old posts —
even if there are no readers!
2.) INFINITE SEARCH ENGINE
Your content keeps working for you month after month!
I research my most often visited posts. Many of them are years old. Some are from last week when I was sure no one was visiting.
People Google all manner of subjects.
Who knows when someone will be looking up something you wrote a post on?
Associated with that thought --
Damyanti Biswas had an intriguing post in her IWSG article:
She is considering moving her blog to a domain,
but not all of her followers may be able to be switched along with her move.
We work hard to gain followers. Me, I am on my 6th year. My followers are my friends.
To lose one would hurt.
It is often harder for people to remember to visit if you change addresses ...
Sometimes that one extra step to visit costs you a frequent visitor.
Why take that chance?
Several of my friends have switched from blogger to Wordpress, thinking their old posts would always be there on Blogger.
Now, their addresses have been given to food and fashion blogs. Two of them in languages I cannot read.
I work hard on each of my posts.
They are my cyber-diary entries.
To think all that effort and creativity would evaporate into nothingness feathers the insides of my chest with icy wings.
Just something to keep in mind.
3.) A VERY COST EFFECTIVE AD!
If you write interesting posts, readers will glance at your sidebar
and perhaps decide to take a chance on one of your books ...
even if you never mention them in the post.
4.) YOUR CONTENT ENGINE
Your investment in a consistent stream of quality content
can be leveraged in many ways to support a content marketing strategy.
I use links from blog posts in some of my comments on other blogs with posts that relate to them.
They may garner visits. They may not.
But links provide the possibility of more visitors, right?
A constant stream of new posts will encourage old readers to drop in after a time to see what new things you are talking about.
Should an old or a new visitor speak of your post on their blog or web site,
you have an opportunity to garner a new audience for your work.
6.) NOT EVERYONE NANO's
You provide new content for those lonely Non-NaNo souls looking for something new to read.
Your blog may be stumbled upon by someone who hears of you from a link or from an email.
7.) YOU MAINTAIN THE HABIT and KEEP THE DREAM ALIVE.
Get out of the habit of steadily writing new posts,
and Life will find a way to fill in that vacuum of time.
You may find yourself without new content for weeks after November --
especially with December Madness following NaNo.
WHAT KEEPS YOU WRITING YOUR BLOG?