I got assaulted DAYS before Halloween by
"Black Friday" sale announcements
in my email and mail!
in my email and mail!
You see, there’s no such thing as Black Friday anymore, not in a literal sense.
It long ago escaped
— or transcended —
its original meaning and location, leaping beyond United States borders to establish itself in other countries and continents,
to become just another shopping day in a sea of shopping days.
So much so that even Cyber Monday has
been lost in that ocean of buying days.
The term is now a conceptual synonym for the idea of “sale,” a Pavlovian
cue to
get you in the right frame of mind to open your wallet.
get you in the right frame of mind to open your wallet.
Just a few years ago, Black Friday had the aura
of a FOMO event.
of a FOMO event.
Now it seems more symbolic than significant
in the pantheon of retail holidays.
in the pantheon of retail holidays.
And is that change really a bad thing?