BLACK FRIDAY is DEAD_ It is now GRAY NOVEMBER

I got assaulted DAYS before Halloween by 

"Black Friday" sale announcements 
in my email and mail!

You see, there’s no such thing as Black Friday anymore, not in a literal sense.

It long ago escaped 

— or transcended — 

its original meaning and location, leaping beyond United States borders to establish itself in other countries and continents,

 to become just another shopping day in a sea of shopping days.

So much so that even Cyber Monday has

been lost in that ocean of buying days.

The term is now a conceptual synonym for the idea of “sale,” a Pavlovian cue to

get you in the right frame of mind to open your wallet. 

 Just a few years ago, Black Friday had the aura
 of a FOMO event. 

Now it seems more symbolic than significant 
in the pantheon of retail holidays.

And is that change really a bad thing?