Rivka Kawano followed me on Twitter with the announcement of her webinar about promotion:
I do blood runs all the time so webinars are out of the question for me, but it got me to thinking:
How do you Book Promote in good taste?
Social Media is just that: Social.
Have you ever gone to a party where another guest is talking too loud, talking too long, and talking only about him or herself?
He must have slept through his father's lecture on how to be a good guest.
All of us are guests on whatever social media we post snippets on -- even our blogs are given us FREE courtesy of Blogger.
Our snippets on whatever media we use reflect who we are and what manner of prose we write. If we drone on about what is uninteresting to 99% of viewers, they will be put off by us.
The very sight of our name will elicit a groan: not a way to prompt folks to buy our books.
If we amuse, leave our readers on social media smiling, feeling good about themselves -- they will feel better about us.
What annoys you, amuses you, puzzles you? Write primarily about those things -- then OCCASIONALLY mention your books.
If people find you a kindred spirit, they will more likely sample one of your books.
I have given away Kindles,
autographs of Stephen King, Neil Gaiman, Dean Koontz, Laurel Hamilton, all of the actors in THE AVENGERS, IRON MAN, and THOR in contests for purchases and honest reviews.
They don't work. You can't buy love.
Sure you can buy a kiss, but it will not mean anything, and you will seldom get a voluntary SECOND one.
Most girls have been hounded by a desperate male admirer for whom they felt no passion.
How did you feel about that person? Do you want potential readers to feel that way towards you and your book?
THINK CHOCOLATES --
Offer a free critique for a person's first three chapters in exchange for an honest review. But be honest in that critique!
Each visitor to your blog has individual tastes and needs. You know which person might be open to helping you out.
Offer something meaningful to each of those persons in exchange for reading your book which you give them FREE.
You wouldn't be a writer if you were not creative.
I bet I have just sparked a great idea in your mind with this last snippet. Run with it. See where it leads.
As Victor Standish says: "Even the wrong road leads somewhere."
THOSE PESKY POLITICAL ADS!
They're EVERYWHERE! You can now recite them from rote, can't you?
Do you even LISTEN to them anymore?
BOOK TOURS and COVER REVEALS have become like those political ads. Eyes skim over them in the blog lists and do not visit.
Why bother? You've seen it all before.
And they elicit groans from visitors who wanted ORIGINAL material from the blog that usually entertains them.
GUEST POSTS have gotten to be almost as bad:
Most visit a favorite blog, see a guest post, and groan, "What are they trying to SELL ME THIS TIME?"
If you GUEST POST:
Be entertaining, funny, and leave the reader wanting to know more about you. Leave it to your host to mention your blog or your book.
It might be novel for your host NOT TO MENTION YOUR BOOK only your blog.
Let them seek you out and find your latest book in your sidebar.
I hope that this has helped in some small way.
What do you think are some fun, friendly ways