Try not to cringe too much.
Take the Great Wall of China ...
Yes, it has gotten more than 9.000 Google reviews:
“Not very tall. Or big. Just sayin. I kinda liked it. Sort of.”
or this one:
“I don’t see the hype in this place it’s really run down and old …
why wouldn’t you update something like this? No USB plug ins or outlets anywhere.”
Or take Shakespeare ...
Yeah, that guy.
Take the 2 Star review of Hamlet on Amazon:
“Whoever said Shakespeare was a genius lied.
Unless genius is just code word for boring, then they’re spot on.
Watch the movie version so you only waste two hours versus 20.”
The Washington Post recently reported that a third of American adults
use a computer or phone to buy something at least once a week:
“about as often as we take out the trash.”
And as you have read ...
trash is what many online reviews are.
people may depend on negative reviews more than positive ones
because they see them as more trustworthy.
Reviews are subjective,
and the tiny subset of people
who leave them aren’t average.
Duncan I. Simester , a Nanyang Technological University Professor of Management Science,
MIT Sloan School of Management, Massachusetts Institute of Technology,
said in a 2016 study:
“Very few people write reviews.
It’s about 1.5%, or 15 people out of 1,000.
Should we be relying on these people
if we’re part of the other 985?”
Another reason to be wary is roughly one in 15 people review products that
they haven’t actually purchased or used or read, according to Dr. Simester.
The problem is consumers are bad at determining which reviews are based
on actual experiences and which aren’t, said Dr. Simester.
“We are easily fooled.”
WHAT DO YOU THINK ABOUT ONLINE REVIEWS?
HAVE BEEN BURNED BY ANY
THAT YOU FELT WERE BIASED?
Now, for a bit of fun
to counter-balance all these statistics: