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Monday, February 8, 2021

ENTICING DESCRIPTIONS SELL BOOKS

 Besides an evocative cover ...

(my 2nd highest selling audio book)


(My Highest Selling Audio Book)

 


But after you baited them with the cover,
it is the description on the back
that will urge them to open the book.

If I had it to do over again,
I would lead in large font with:

WHEN THE "GOOD" FAIL TO ACT,
IT IS UP TO EVIL TO RESTORE ORDER ...
THEIR WAY.



Take my above historical fantasy:

When Ancient Evil wars 
with Cosmic Darkness,
no matter who wins,
 the living lose.



"But my book isn't in book stores," 
you say.

You have a blog perhaps.
It has a side bar.

Make use of that
or Twitter or
Pinterest, FB.

Make it short:

To isolate what is special
about your book.

The plot twists,
the heart-grabbing characters,
the setting,
the sharp dialogue ...

they only matter when the 
book is bought and read.


https://www.amazon.com/dp/1511548207

Take my Tagline for this book
in my sidebar:

In the end,
all the light we have 
is what we nourish in our hearts.

The title gives the setting.
The cover paints it a supernatural thriller.

But its tagline gives you the book's heart.

Without heart,
a book is only an
animated corpse
going through
the motions.


Buzz sells books.

A recent survey said that 
49% bought books
recommended to them.

This has been a dark time of late:

Touch a reader's heart and
she/he will respond ...

maybe even recommend
your book.


A THOUGHT:

Ask your close friends -

What 5 books did you last buy?

What prompted you to buy them?

Would you buy another from that author?

If so, why?

The answers may give you ideas 
on how to write better taglines
and to write better books
in the future. 

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