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RETURN OF THE LAST SHAMAN
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AMAZON ADULT FILTER
commented on my prior post that Sex Does Sell. Ah, not with Amazon it doesn't so much anymore.
WHAT IS THE AMAZON ADULT FILTER?
For certain kinds of adult content, Amazon applies what’s often called an “adult filter”.
Once a publication is filtered, it stops showing up in some search results:
for some authors, this has led some best-selling works to drop out of the charts and become poor or middling performers.
This dramatic effect on sales makes the filter a big concern for anyone publishing erotica or erotic romance.
WHAT HAPPENS TO SOMETHING THAT GETS FILTERED?
It no longer shows up in the results for searches that are performed from the main search on the Amazon site.
It seems that a lot of users search from the main search bar on Amazon’s site.
Another, less obvious effect, is that even when they’re included in search results, filtered works seem to come in below unfiltered books.
that if there are unfiltered books with the same keywords as your filtered piece, you won’t ever be at the top of the search results —
and might even show up two or three pages later,
meaning that very few users might actually see your lovely cover and compelling title.
This effect also extends to Also-Boughts, the list of books that “other Amazon customers also bought” on each book’s page.
WHAT GETS FILTERED?
Most of the filtering seems to concentrate on content that is close to banned content, without actually crossing the line.
Covers can be a problem, too.
“Hand bra” covers,
where the model covers her otherwise naked breasts with her hands, are usually filtered;
if something else keeps those boobs in check, that’s (usually) fine,
but if it’s just the hands, it’ll (usually) be filtered.
YIKES! HOW DO I KNOW IF MY TITLE HAS BEEN FILTERED?
You can start by searching for the author or title of the book on the main search bar on the Amazon.com site.
But the best way to find out is to use the tracking tool available on SalesRankExpress.
When you track a book on this site, not only do you get a wealth of information about the book,
it also tells you if a book is filtered: the word ADULT appears in red after the title.
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AND BREAKING THEIR OWN HEARTS
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